Orpheus Salon & Day Spa, located in Cold Spring Harbor, Long Island
Taking your business online
Ever since the World Wide Web became accessible to the general public, small businesses have used it as a way to connect to potential customers, maintain communication with existing clients, promote products and services, and improve the everyday running of businesses. Whether you are a salon owner in need of a faster way to order salon equipment, or a house painter looking for clients, promoting and improving your business through the web is extremely beneficial.
What is Web Development?
Web development is the collective term used to describe all the activities required to prepare your company's website and set up your organization's intranet. A business employs the services of a web developer to design, program and develop the necessary technology to launch and maintain your website, as well as create a communication network for business owners, employees, clients and suppliers. A salon owner can have his or her own website, market services to potential customers, process payments online and keep an inventory of salon equipment all at the same time.
Using the Web to Market Your Small Business
Having a professional, visually-pleasing website is the first step of a great online marketing strategy. Your site should also be easy for customers to navigate and provide links to relevant information. This is because your website is the destination that all your marketing efforts on the net are leading to. If a potential customer lands on your site and encounters navigation problems, you can lose hundreds of customers and thousands in profit.
Types of Marketing Strategies
The Internet is a very competitive place and it takes hard work to stand out as a reputable company. Fortunately, there are plenty of strategies available to help you promote your services or products effectively online. Marketing strategies include email campaigns, advertising on credible websites, link building, and blogs, joining social networks, creating SEO keyword-optimized content, forum posting, posting videos on YouTube and much more.
Using the Web for E-Commerce
When you have successfully invited browsers to your site, you need great e-commerce software and reliable servers to complete financial transactions. If, for example, a customer makes an order for salon equipment, he or she should be able to complete forms, pay and receive delivery information easily and quickly. Your web developer should ensure your website is secure enough to process and store confidential information.
Creating an Intranet
Intranets, or private networks, are those used by employers, employees and anyone directly involved in the running of the business. They are secure networks that often require members to log in, after which information can be shared and transferred within the company. The flow of communication improves overall competency in daily business operation.
Web Development and Marketing Drive Sales
Establishing a strong presence on the net is the key to increasing sales and business growth. There are many ways to market your business online but the best place to start is by doing your fair share of web development. Create a memorable impression and convenient customer experience through your site and look forward to reaping the financial rewards of online technology.